SOI 2023 2024
By Emma Dale. Posted in Blog, State of the Industry Review


  • How is AI changing the role of a PR/Communications professional?
  • What is impacting people’s happiness in the workplace?
  • How are companies embracing the DEI agenda?
  • How are firms integrating sustainability within the overall communications strategy?

This year’s report is answering the above questions and delving into other key trends including employee satisfaction and talent management.

Colette and I are delighted to share The Prospect State of the Industry Review.

For 13 consecutive years, the Prospect State of the Industry Review has become recognised as the definitive report into the PR and communications industry in Asia and the UK. With input from more than 800 communications practitioners in Singapore, Hong Kong and the UK, it provides an authoritative and trusted insight into the big issues affecting this sector.

Download the report.

Colette and I hope you enjoy reading the report and welcome the opportunity to discuss the key trends in future events and conversations later in the year.

Meanwhile, if you would like to discuss how Prospect can assist you or your team with recruitment, mentoring or coaching, please contact us.

Kind regards

Emma and Colette