Transform Executive Coaching – Prospect’s coaching arm – is led by Emma Dale, International Coaching Federation Associate Certified Coach (ICF ACC), certified coach with the Institute of Executive Coaching & Leadership (IECL) and a licensed Firework career coach.
Coaching exposes people to different perspectives and strategies to manage challenging situations thereby helping people feel more empowered to make a change and improve their own effectiveness.
The coaching relationship works through a process of building trust, setting goals, making sustainable change, and creating accountability. It is not counselling or training, but rather a personalised path to long-term change and success that really works. Over the past five years, 67% of people secured promotions after having undertaken coaching with Emma.
Emma's Female Confidence Booster workshop was a real eye opener as it taught me how to handle difficult and challenging situations at the workplace, increase my self-confidence and improve my work performance. I highly recommend this workshop to all striving to be a better leader.
The right questions asked at the right time deliver the best answers. At a crossroad in my career, I needed someone to help me clarify my thinking and figure out my next steps. Emma was that guide and so much more. As my career coach, she helped me renew my purpose and bring out the best version of me at work. Most importantly to me, she was also a cheerleader, going beyond our coaching contract to encourage me at a critical moment. If you need someone in your corner, I'd highly recommend Emma.
You would think that someone who has been GM of Seoul and Hong Kong offices for two major PR consultancies; headed an international news outlet’s Asia content team; led Asia communications for a global insurer; and authored two text-books would not be lacking in confidence. But we all face times of self-doubt during our lives; particularly when we put so much pressure on ourselves. Through her coaching, gently nudging me to make my own discoveries and ‘ah ha’ moments, Emma has made such a positive difference to both my professional and personal life. Even more important, she has been core to restoring my mental well- being.
Emma is a keen listener. Her ability to offer clarity to complex situations and identify the positives has helped me to regain my confidence. I am so glad to have met Emma when my confidence level was at rock bottom, not knowing what my strengths are and constantly self-doubting. Emma helped rebuild my confidence by bringing different perspectives to my issues and teaching me to look into my “toolbox” to find my strengths.
I had never considered career coaching before, but Emma spotted that I was at a career crossroads and offered to help guide me through the second stage of my working life. Her patience and expertise allowed me to see things in a fresh light and consider options I had never thought of before. Her coaching could be considered as a form of counselling given how cathartic and liberating it is to wholly invest in oneself, and I cannot recommend her and her process enough.
Working with Emma was both a joy and incredibly helpful. She coached me through a very tough spot while I was being made redundant after 17+ years. Working with her helped me get through some of the more practical hurdles - as well as the broader philosophical ones. I really appreciated her guidance, support, and encouragement during a rough time!
Working with Emma has given me confidence not only in my work, but how work integrates into my life. We’ve collaborated on my leadership style, ways of working with differing corporate characters, effective management and so on. Emma’s style is patient yet no-nonsense, smart and grounded in real understanding and experience. I’ve enjoyed every session we’ve had so far.
As the global head of corporate communications for a luxury brand, I have reached the stage in my career when I am thinking about the next step and how to reach C-Suite and Board level. Emma’s coaching dramatically changed by perspective about what is possible; how to be more assertive and to focus on my skills, negotiate more effectively, and even how to deal with challenging personalities in the boardroom. Her understanding of the communications and PR environment is invaluable and I have found the coaching sessions to be life-changing.
Emma has offered me an invaluable perspective to enable focus on my professional life. As a result of her recruitment experience she offers a unique insight on what businesses and leaders are looking for to develop and manage talent. She brings clarity to complex situations, and quickly identifies the positives. She is extremely considerate and supportive whilst maintaining a high level of professionalism. I have very much valued Emma’s coaching and support and recommend her to anyone looking for guidance on their next career steps.
Coaching programmes include:
Co-Founder and Managing Director (Asia) Prospect
International Coaching Federation Associate Certified Coach (ICF ACC)
Certified Coach, Institute of Executive Coaching & Leadership (IECL)
Licenced Firework Career Coach
Utilising her extensive background in recruitment, business leadership and career advisory within the PR and communications industry, Emma qualified as an executive coach and established Transform Executive Coaching – Prospect’s coaching arm. She is an International Coaching Federation Associate Certified Coach (ICF ACC), a certified coach with the Institute of Executive Coaching and Leadership (IECL), and a licenced Firework Career Coach.
Emma coaches managers and leaders across all industries from financial services to luxury brand marketing. She is regularly engaged by multinational corporations to coach high-potential individuals on leadership development and works with many PR and communications individuals to develop their careers, build confidence to take on leadership positions and develop their management and leadership capabilities.
Emma is dedicated to diversity and equality in the workplace and challenging the status quo. As such, she is an alumni member of The Hong Kong Women’s Foundation having previously empowered women of all ages and industries to become leaders in their field as part of their mentor programme. She also plays an active role in a global ‘Lean in Circle’, supporting women around the world in their businesses and career paths.
Emma has been described as “one of the most energic and positive individuals I have come across”; “dynamic, resourceful, and driven”; “honest, efficient and extremely knowledgeable in her field”, “personable, empathetic, intelligent and above all she achieves great results”.