We’re delighted to launch the 14th edition of Prospect’s State of the Industry Review — our most expansive and tailored edition yet.
In previous years, this report combined insights from across Asia and the UK into a single publication. But with the industry evolving rapidly and regional dynamics becoming more distinct, we’ve taken a new approach in 2025.
This year, for the first time, we’ve produced four separate reports, each focused on a specific region: UK, Singapore, Hong Kong, and Dubai, following the launch of Prospect Dubai in 2024.
Across all four regions, we spoke with over 70 agency CEOs, MDs, and in-house communications leaders, uncovering an industry in transition. Economic headwinds, geopolitical uncertainty, and the accelerating impact of AI are reshaping how teams operate and where they’re headed next.
Across all markets, one consistent theme stands out: talent — how to attract it, retain it, develop it, and lead it in a world of constant change.
Each report explores five key areas:
- Talent trends
- Training and development
- Salary and bonus expectations
- AI adoption
- Hiring practices and in-demand skills
All four reports are available to download now.
Fill in your details here to access the editions for the UK, Singapore, Hong Kong, or Dubai.
We hope you find our insights helpful — whether you’re leading a team, growing your career, or building capability.
And if you’d like to explore how Prospect can support you with recruitment, coaching, or mentoring, we’d love to chat.
Thank you to all the leaders who contributed their time and thinking to this year’s Review. Your insights continue to shape the future of our industry.