Posted by Prospect‘s Asia Pacific Team
In January, Amanda Lee, Director, Asia at Prospect moderated a panel discussion titled “Post-Pandemic: Recovery and Rebound – Exploring SEA’s post-COVID future and the implications for Communicators”. The virtual event was part of the PRCA SEA Global Communications Forum 2021 and was attended by 127 communications professionals throughout South East Asia.
Amanda was joined by a panel of experts comprising Sai Roshini Daswani, Director and Head of Business Development, Singapore, Sinclair, Marianne Admartadine, CEO, Hill+Knowlton Strategies Indonesia, and Teesta Raha, Senior PR & Content Manager, EMEA & APAC, SOJERN.
Moving into 2021, a year McKinsey has dubbed the year of transition, communication professionals can now reflect on how the industry has responded and adapted to the challenges of last year and start to look at the emerging trends and opportunities, particularly in Southeast Asia.
The discussion covered new trends and growth opportunities, best practices in using data and analytics, and the growing importance of internal communications and social media. Panellists also discussed how communicators must be flexible, adaptable and resilient, while staying motivated and empathetic to others.
Key takeaways included:
The full webinar can be seen here: PRCA SEA Global Communications Forum: 2021: The Year of…