A Decade of The State of the Industry Report

Posted by Prospect‘s Asia Pacific Team

Ten years ago, Prospect and PublicAffairsAsia joined forces on a research project to benchmark compensation and professional development within the communications and public affairs industry in Asia-Pacific. The underlying question we hoped to answer at that time was: how do salaries, benefits and training compare between in-house and agency professionals. We were overwhelmed by support for this project and delighted to receive responses from industry personnel from all levels and sectors.

Since that initial report, the annual survey has grown from a salary benchmark to a comprehensive review of the industry. Now titled, The State of the Industry Report, the survey is undertaken by an average of more than 300 people per year and the subsequent findings have become the go-to resource for senior leaders, mid-level staffers, new entrants to the industry, and professionals seeking to relocate to Asia-Pacific. Thanks to the input from you and your colleagues, each year we have been able to shine a light on the challenges and opportunities facing the communications profession.

But for me, the report means more than that.

At the end of every year when the report is published, I am reminded why I’ve dedicated my recruitment career to the public relations and communications industry. It is a dynamic, exciting and fearless sector. Over the past decade, I’ve seen the industry adapt to a changing media landscape, navigate socio-political issues, confront gender inequality, align work-life balance, and thrive in an increasingly competitive environment. And I am proud and delighted that this industry remains one in which talent and hard work is recognised and rewarded.

As we near the end of the year, I would like to ask for your input into the State of the Industry Report by completing this survey. 2020 has been a year unlike any other, and I am looking forward to continuing our effort to support the ongoing success of the industry in Asia-Pacific.

Emma Dale
Co-Founder and Managing Director (Asia)