WHO HAS IT BETTER, AGENCY OR IN-HOUSE?


We’re taking the in-house vs agency debate to the stage and would like to give you the opportunity to hear all sides of the argument.

PR Moment, in partnership with Prospect are hosting: 

Who has it better, agency or in-house 

To reserve a free place please follow: 

http://www.prmoment.com/PR-Conferences/who-has-it-better-agency-or-in-house.aspx 

The agenda is as follows:

5.30pm Registration, drinks & informal networking

5.55pm Chairperson's Introduction
Ben Smith, Founder, PRmoment

6.05pm Why I like working at a PR agency
James Gordon-MacIntosh, Joint Founder, Hope & Glory
• Why working in a PR agency is totally different from working in-house
• Why you are unlikely to be a good in-house PRO if you’re brilliant agency side
• Why it is more enjoyable working in an environment where everyone else does the same thing
• Why the variety of agency life should be embraced

6.30pm An in-house PR perspective
Sam Hall, Corporate Communications Director & Social Strategist, Oracle
• The reality compared to the myth
• The difference from being a profit centre to a cost centre
• The constant pressure to justify what you are doing to the business
• Adapting to the requirements of internal customers
• Rainmaker withdrawal syndrome

6.55pm It’s a PR life! The differences between in-house and agency
Jackie Brock-Doyle, OBE, Chief Executive Officer, The Good Relations Group
• The differences in the role of an agency team versus an in-house team
• The realities of these differences in a day-to-day context
• Why great public relations requires a great communications director
• What are the most important facets of an agency team?

7.20pm The PR talent cycle: Some observations
Colette Brown, Joint Founder, Prospect
• Why do people want to move in-house?
• Does the reality live up to the dream?
• Why do some people return to agency side?

7.30pm Panel Debate: The PR talent cycle
Clare Pring, Partner, Managing Director, Brand, Ketchum
Sam Hall, Corporate Communications Director & Social Strategist, Oracle
James Gordon-MacIntosh, Joint Fonder, Hope and Glory
Colette Brown, Joint Founder, Prospect

8.00pm Chairperson's closing remarks
Ben Smith, Founder, PRmoment

8.30pm Close of conference

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