We shine a light on Internal Comms and how it creates an understanding and helps knowledge sharing within your organisation

What is Internal Comms? 

Good internal comms creates understanding and helps knowledge sharing within your organisation – it talks to the people within the business.

Why is it important?

There’s an increasingly well-understood link between communications, engagement and organisational success, ultimately it’s about how we interact and how we react to the information we are given. 

It rightly has its place at the top table and is no longer seen as the poor cousin of PR or HR.

Types of Internal Comms

A broad area of work is undertaken from BAU (business as usual) which uses a variety of channels to communicate with staff, for example: newsletters, emails, notice boards, webinars, intranet (SharePoint) and social media, such as Yammer through to substantial change comms. 

Most businesses experience change in one form or another, these can include changes to benefit schemes, updating employees on new processes, helping embed corporate values or supporting large-scale business transformation projects, through to redundancies and offices moves. The theme here is communication, a steady flow to everyone with lots of opportunities for feedback along the way and crucially taking staff with you on the journey. 

What people who work in IC have to say…

“In some organisations internal comms is still viewed as the poor relation to other comms disciplines. It's down to us as practitioners to shift that perception. That's quite a challenge. Our job is to get everyone aligned behind the company strategy by advising those managers well, distilling the right messages and telling stories clearly and compellingly.”

“The best aspects of the job are where you feel you can make a difference in terms of understanding, building pride or offering employees new information and insights about the future direction of the business they work in.”

“Internal Communication as a career choice must be very different now compared to when I joined the job market in the late 90s. A Communications manager then was a brand new role in organisations which attracted both HR people, marketers and ex journalists who wrote good copy. It's now a more sophisticated challenge, having evolved from simply posting messages out, branching into employee engagement, reputation management and more strategic communication based on timely, consistent and nuanced messaging". 

“The rise of technology has also led to an explosion of channels in the mix, the belief that as an employee you can have a more connected experience closer to the world you experience via social media and mobile in your personal life (accepting that the worlds of work and personal life are increasingly blurred). Technology has also offered the profession a lifeline in terms of analytics to help prove some of the return on investment in internal employee communications.”

Fancy making the move into Internal Comms?

For those of you considering the move into Internal Comms; creative, accurate and compelling writing is absolutely key to success as is being able to develop relationships with a variety of stakeholders.

If you’re currently in a corporate role, it’s relatively easy to make a switch into Internal Comms. Check out the positions currently on our website or get in touch with us via 


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