PROSPECT PRESENTS JONATHAN SANCHEZ


Prospect Presents Jonathan Sanchez – Vice President, Global Communications, Unilever.

• What has been your proudest PR moment

Opening Unilever’s factory and head office in Myanmar, demonstrating with bricks and mortar that the company I work for is determined to do well and do good is by far my proudest moment.

• How did you end up in PR?

I didn’t ‘end up’ in PR and I loathe that question, like it’s a last-resort career: PR chose me and I was happy to be chosen.

• Biggest PR pet peeve?

Calling people who work for companies ‘in-house’ does this mean people in agencies work in an ‘out house’?

• What are the biggest challenges you face in your role/PR in Asia?

Demonstrating the value of purpose lead communications as opposed to purely functional media relations.

• What do you absolutely love about your job?

The people I work for and with and the opportunity to make a difference.

• Where can find you on the weekends? Any favourite places to eat/see/do?

At my condo in Bangkok, or around the corner eating street-food or drinking Wawee Coffee.

What could you not live without?

Coffee, my MacBook Air and critical thinking.

• What do you look for on a CV?

Nothing, I look for what I want in people. People with passion beat people with great CV’s.

• Where will you be in  5 years time?

Doing what I love, which is where I have been for all my career, never compromise yourself.

• Who in the industry do you most admire?

I admire Bob Jeffrey, CEO of JWT, a phenomenally polite, powerful and diplomatic CEO who has always merged passion and production.

• If you weren’t in PR, what would you be doing?

I’d be an activist. Much like what I am now.

• What’s the best advice you have ever been given?

Never buy cheap carpet. And always do what matters to you.

• Who do you follow on Twitter?

Anything about South East Asian politics.

• What makes you get out of bed in the morning?

A belief that I have lived my life fighting to be a better me and every day is a new chance to do that.

• What will happen in the industry in the next 5 years?

Ask a fortune teller. The pace of change has never been so slow.

• What’s your favourite tipple?

Grappa.

• If you were on death row, what would be your final meal?

‘I wish I hadn’t done it’

• What’s your signature dish?

Kaprow Moo Sap Khai Dao = Thai stir fried pork with holy basil and a fried egg on top. Food of the gods.

• Favourite track of all time?

Night Swimming, REM

• Favourite Film?

Madagascar 2, there should be a management book based on the learnings of King Julian.

• Favourite Book?

Too many. I am passionate about contemporary South East Asian politics.

• What is your most treasured possession

My partner.

• Where did you last go on holiday and why?

Apart from Thailand most weeks, Japan, because it’s one of the few places where you still feel like a foreigner

• What quote or saying do you over use?

‘Don’t let perfection be the enemy of brilliant’

• What is your favourite joke?

My life is broadly a joke.

• Tell us something people may not know about you.

I use to farm chickens.

• What film did you last see at the cinema? Hit or Miss?

I’m too Attention Deficit to sit through films, but I have a guilty love for ‘This is It’

• Who is your hero and why?

My mother. To be an immigrant from Argentina, to be utterly poor and then to return to university as a mature student and end up as a political scientist and a truly good person against all the odds is beyond heroic.

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