By Prospect UK

One in four millennials care more about their body image than career.

Two thirds of millennials would exchange a 20% pay cut for the perfect body.

Young women are seven times more likely to worry about their figure than their career.

One in five millennials (17%) have received comments about their weight from a colleague.

A new study into millennial health has revealed that career aspirations are at the bottom rung of the ladder as two thirds of young people would be happy to take a pay-cut if it meant achieving the perfect body, as one in four millennials state they care more about their body image than career

The study, which looked at psychological attitudes and beliefs of young people and their health and lifestyle choices, found that young people were just as likely to be emotionally affected by putting on weight before a holiday as having a promotion overlooked at work.

The findings from holistic health website highlight a worrying trend in attitudes whereby concerns for physical attributes outweigh goals in the workplace and future progression.

Body gains over financial gains

The research revealed how millennials are prepared to prioritise body image over financial security, with two thirds confessing they would be prepared to take a 20% pay cut if it meant they could have a better body. Most disturbingly, millennials say they would take a 20% pay cut to achieve:

• A thigh gap (27%)

• A flat/toned stomach (42%)

• A smaller waist (34%)

• Larger breasts (27%)

Glamour over climbing the career ladder

However, while the older generation are far less likely to resort to extreme weight loss techniques, body image is the number one insecurity across all age groups and both genders. Young women are also seven times more likely to worry about weight/body image than their career (44% compared to 6%); and fourteen times more likely to worry about weight/body image than their personality (44% compared to 3%). Worryingly, even when at work, one in five millennials (17%) have even received comments about their weight from a colleague.

Emma Kenny, Psychologist and Director of said: “It’s very concerning that young people are attributing more importance to achieving the ‘perfect body’ in the short term while important long-term life goals that contribute to wider wellbeing and satisfaction are being sacrificed and overlooked.”

“The key to long-term happiness is not only accepting your skills and talents and striving for success but not putting pressure on yourself to achieve the damaging ideals portrayed by celebrities through social media. Clear focussed goals across health, fitness, wellbeing, nutrition and future career goals will help raise self-esteem and ultimately offer long-term rewards.”

For more information please contact:

0203 897 0333

Notes to Editors


About Make Your Switch

Make Your Switch offers a unique 360-degree approach to self, health, diet and fitness with original and unique curated content by Switch’s expert ambassadors in each of the four key areas. 

Self: Emma Kenny

Make Your Switch founder, Emma Kenny is a registered psychological therapist, broadcaster, columnist and a regular on TV screens. Emma founded Make Your Switch to provide the strategies, support, motivation and self-belief that people need to live their healthiest life possible.  

In the Self section of Make Your Switch, members can access videos and articles to help them understand the ‘why’ behind health and fitness, supporting overall mental wellbeing. 

Nutrition: Faith Toogood

Faith Toogood is a registered dietician, broadcaster and specialist in the field of weight management. Faith is hugely passionate about nutritional health and advocates healthy balance. 

Make Your Switch members can develop their own personal meal plans using thousands of recipes curated by Faith, as well as access articles and videos that provide guidance on understanding nutrition and what the human body needs to stay healthy.  

Health: Dr Hilary Jones

Dr Hilary Jones is a GP, TV presenter, medical broadcaster, author and public speaker and is well known for his regular appearances on This Morning and Lorraine.

Having dealt with the nation’s health issues for nearly 30 years now he is a firm believer that optimum health leads to optimum happiness. Through Make Your Switch, Dr Hilary Jones provides expert information to help members lead the healthiest possible life they can by providing scientifically supported advice and guidance.

Fitness: Stuart Pilkington and Elise Lindsay

Headed by Yoga Instructor, Stuart Pilkington and PT to the stars, Elise Lindsay, Make Your Switch’s Fitness section provides members with everything they need for an active lifestyle, with thousands of on demand workout videos ranging from Pilates to High Intensity Training and everything in between. Videos are supported by an extensive library of supporting articles that provide expert advice and help members understand why staying active is so important to their overall health.


More Details

comments powered by Disqus