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Head of Communications, Trade Entertainments






Leading trade body established to champion the interests of the screen entertainment category in the UK is currently seeking a Head of Communications.  

This fascinating trade body that focuses on the Entertainments sector works to inform the category and represent its interests collectively to: the public, the media, Government and other industry organisations. 

This exciting role will drive category level understanding of market trends and consumer behaviours around purchase and piracy and will support a range of high profile category communications and marketing initiatives driving category growth.  The role will also support its sister organisation which is focused on IP awareness, the industry‘s consumer education body, promoting the value of copyright and creativity and responsible for a range of campaigns and communications programmes which motivate audiences to embrace legal routes to consume content. 

You will be responsible for: 

1.Strategic planning & overall implementation of commercial marketing and publicity promotions across transactional physical and digital formats in the UK and across Europe.

2.Drive and oversee the implementation of a comprehensive range of communication and education initiatives for the members Manage and develop the Communications and Marketing Team.

3.Support the leadership in delivering their respective objectives to champion category growth across the UK and Europe.

Your key responsibilities: 

•Devise and implement creative communications strategies to advance the screen entertainment category with consumers and retail partners, building relationships with key journalists across national, consumer and specialist publications in the UK and key European territories.

•Oversee the execution of commercially focused communications initiatives from brief to proposal through to execution and evaluation including full agency management.

•Direct and provide support to the Communications Manager and PR & Social Executive in writing and placing a pipeline of market reports, positive press information and press releases 

•Respond to press enquiries quickly and efficiently across trade, national, consumer and specialist. 

•Deliver promotional opportunities to add value to retail-specific campaigns inclusive of the digital and in-store environment. 

•Work with member customer marketing, publicity and sales teams to facilitate and extend partnerships and promotions to key retail partners where applicable.

•Collaborate with members to secure funding and access to media portfolios and budgets. 

•Devise, facilitate and lead regular learning sessions for the members.

•Provide communications support for a range of current and future deliverables at all times working closely with Insights and Events team.

•Support Insight Forums, creating content and securing speakers and /or provide support into broader trade shows.

•Strategic overview of social channels and web services.

•Secure all member approvals and meet compliance obligations at all times.

•Day to day management of the communications team. 

This role will consider people looking to work a 4 day week.

For more info please contact celia@prospectresourcing.com


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